- Access to soft matter societies, laboratories, groups, and other companies for updates on cutting edge research and potential collaborative projects
- Participate in developing the soft matter workforce in the Americas, and access to this workforce
- Input to educational program – short courses oriented to particular industrial interest
- Input to sessions/topics/round table discussions at the International Soft Matter Conference 2024 (ISMC2024), and other events
- Connect and network between groups in their country and other countries in the region or globally within hemisphere
- Advertise job postings and open positions for students, faculty and postdocs on the SMAA website (that is now being built – www.soft-matter.com)
- Advertise company and its products and discounts for booth/expo at the meeting